Oxford Online Summer School for Adults
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Marketing - Oxford Online Summer School for Adults

Oxford Royale Academy's award-winning Marketing Summer School 2021, delivered online as part of our Oxford Online Summer School for adults, and taught by elite ORA academic faculty.

Why study Marketing?

Are you fascinated by the fast-paced world of marketing and digital technologies? Want to learn skills transferable to every industry and to every size of business? Our week-long online Marketing Summer School will not only boost your CV but make sure you are up to date with the latest trends in buying behaviour and digital platforms. You’ll dig deeper and discover not only the trends but the psychology behind marketing and the consumer decision making process. Familiarise yourself with the term ‘influencer’ and understand the importance of relationship marketing. Get to grips with how the wider global business environment is changing and understand how to create value and retain customers in the competitive world of consumerism.

Join Oxford Royale’s online Marketing Summer School in Oxford and arm yourself with the skills essential to every businesses success.

World Classes, World Class

Experience the magic of an ORA summer school from your own home

Offering a structured week of lectures, seminars and virtual project work, led by ORA’s elite tutoring faculty, the Oxford Royale Academy Online programmes provide many of the academic and teamwork benefits of an On Campus Summer School to students in their own homes.

Lectures and seminars are led by members of ORA’s distinguished academic faculty, many of whom have studied at top universities in the UK and overseas, including Oxbridge, Harvard, Princeton, Yale and more. Our faculty includes senior doctors and lawyers, entrepreneurs, business leaders who have worked in Fortune 500 companies, engineers, scientists and more.

Select your curriculum

Marketing: An Introduction

Course Summary

This online course will begin by setting out the scope of what business and management activities are inside and outside the scope of marketing activities.

Creating, delivering and sustaining customer value along with the formulation of the value proposition is considered by marketing experts and practitioners as being one of the most crucial modern day missions of marketing professionals along with the retention of existing customers and the successful identification of growth opportunities and new markets. In order to deliver on this mission you must start by understanding how the wider global business environment is changing and evolving.

Through case study analysis and professional research studies, you will be equipped with environmental scanning tools and techniques to identify trends and product or service market opportunities. You will then be introduced to the emerging trends in buying behaviour of both consumers and companies, particularly in the light of shifts to online purchasing.

Topics Covered

By the end of this course you will:

  • Know how to use the marketing fundamentals introduced on the course as a platform for your own product and service ideas or as a means of starting a career in the highly dynamic and exciting world of marketing
  • Understand the role that customer value, branding and integrated marketing communications play in successful marketing
  • Know how to employ the market research skills introduced on the course to further investigate consumers, businesses and markets across different industries and to measure the performance of a marketing campaign

This course includes

  • Structured timetable of lectures, seminars and projects over each week-long course, with 4+ hours of guided learning each day.
  • Cover academic topics, personal development skills and applications & careers advice under the guidance of ORA’s elite tutoring faculty.
  • Immersive, interactive seminars. Ask questions and discuss with your tutor and peers in a fully immersive digital learning environment.
  • Final report and certificate included. Students will receive an Oxford Royale virtual summer school certificate, complete with your course score.
  • 6-month access to all digital materials, including ORA’s digital library of 20+ on-demand courses, featuring almost 100 hours of self-paced learning material.

Digital Marketing

Course Summary

This online course will provide you with the latest thought leadership and equip you with the skills and knowledge to develop digital marketing strategies and campaigns. The course will begin with an overview of digital marketing research and case studies, and will show you the current landscape of developments in digital marketing in contrast to traditional (non-digital) marketing and will highlight emerging trends in digital marketing.

There will be rigorous analysis and discussion of the challenges involved in moving a business online and your attention will be drawn to the central and crucial role that relationship marketing plays in engaging customers and prospects in remote and virtual environments.

You will consider the challenges and identify actions that can be taken to ensure that companies deliver on their promises to digital customers in order to build customer loyalty across the globe.

Topics Covered

By the end of the course you will:

  • Be able to create an effective digital marketing strategy
  • Understand how to take advantage of the opportunities presented by running a business and offering products and services online
  • Be able to explain the critical role of relationship marketing and management in the digital space and what it takes to become a successful influencer
  • Know how to select appropriate digital marketing channels for a product or service that students might wish to launch
  • Understand how to establish tracking and monitoring methods for measuring the effectiveness of digital marketing campaigns and for determining the return on investment (ROI) of a particular digital marketing campaign

This course includes

  • Structured timetable of lectures, seminars and projects over each week-long course, with 4+ hours of guided learning each day.
  • Cover academic topics, personal development skills and applications & careers advice under the guidance of ORA’s elite tutoring faculty.
  • Immersive, interactive seminars. Ask questions and discuss with your tutor and peers in a fully immersive digital learning environment.
  • Final report and certificate included. Students will receive an Oxford Royale virtual summer school certificate, complete with your course score.
  • 6-month access to all digital materials, including ORA’s digital library of 20+ on-demand courses, featuring almost 100 hours of self-paced learning material.

What's Included?

Virtual seminars and tutorials with our elite faculty

Take part in lectures with ORA tutors and students from all over the world, following the curriculum of your chosen subject. Learn from the world’s best minds - During each virtual lecture you will learn from some of the very best academics in their field, while also being able to ask questions and discuss material. Immersive, interactive seminars. Ask questions and discuss with your tutor and peers in a fully immersive digital learning environment using Microsoft teams.

Independent study and breakout discussions

Guided and independent study periods, along with student-led breakout rooms, enable students to dive deeper into their chosen field with their tutors and peers. These interactive sessions are more student-led and provide a unique opportunity for learning in a truly global classroom.

Access to ORA's virtual campus

Through our Virtual Campus, students can access all course materials, lecture recordings, teacher notes and more from their dashboard. They can find resources related to their course, browse advice and guidance for university applications, take part in skills and personal development exercises, and communicate with students from other courses.

Final report and certificate

Based on the material gleaned through seminars, tutorials and independent study sessions, students produce two assessed projects: a presentation and an essay. The grades achieved through both of these assessments contribute to the final course grade, which will appear on your Oxford Royale Academy course certificate.

Additional private virtual learning opportunities

Students will have additional learning opportunities including; 6-month access to all digital materials, including ORA’s digital library of 20+ on-demand courses, featuring almost 100 hours of self-paced learning material. The chance to book additional live tutoring with Oxford Royale faculty members, should they wish to build on the material covered in their virtual session.

Any questions?

Check out our FAQs

How do I book a place on the course I want?

Once you have decided which course you would like to attend, you can book online using our secure booking system. Once your application has been submitted, you will be sent an email confirming that it has been received.

If you prefer, you can download an Application Form by clicking here. You can return the Application Form to us by any of these methods:

  • Scan and email to admin@oxford-royale.co.uk
  • Fax to +44 (0) 845 280 01 22
  • Post to Oxford Royale Academy, Yarnton Manor, Church Lane, Kidlington, Oxford, OX5 1PY, UNITED KINGDOM.

Once your booking has been processed by one of our members of staff, you will receive email confirmation of your place on the course of your choice. A Welcome Pack will be available to download from the ORA Portal from April. If at any time you would like to discuss your booking with a course advisor, please feel free to email admin@oxford-royale.co.uk or call us on +44 (0) 1865 954 800.

How do I pay for my course?

All courses require a deposit payment to secure the booking. For Summer 2021, this is £995 GBP for all two-week courses for ages 13+, and £395 for one-week courses for 8-12 years. You may either pay the full course fee when you book your place, or pay the deposit amount and then the balance at a later date. The balance clearance is required at least 60 days before the start date of the course. Where the student is booking less than 60 days before the start date, the balance must be covered in full.

New online enrolments will require a Debit or Credit Card payment of at least the deposit amount. If you would like to enrol and make your deposit payment via Bank Transfer, please contact our Admissions team, who will be happy to assist you in doing so. (admin@oxford-royale.co.uk)

Payments for existing enrolments can be made via a number of methods, including domestic and international bank transfer, credit or debit card, as well as local payment options; please log in to your ORA Portal and click on the ‘Pay Now’ button on your booking details.

What do my course fees include?

All course fees include the following:

  • Classes and tuition (20 taught hours per week)
  • Study files/materials
  • Guest lectures by academic speakers
  • Personalised academic reports and graduation certificate
  • Accommodation in your chosen location (see our accommodation page for the specific colleges and locations)
  • Meals in the Hall
  • Free WiFi (subject to availability)
  • Daily updates for parents and family on the ORA campus blogs
  • A wide selection of afternoon and evening activities
  • Coach excursions
  • Welcome and graduation events (parents invited)
  • A multitude of extras, including an ORA notebook and branded clothing
Will I receive a graduation certificate?

Yes, students will be awarded an Oxford Royale Academy Graduation Certificate in their chosen course upon satisfactory completion of the course. This will be presented in a graduation ceremony on the final evening of the course.

Will I have to share a room/facilities?

Most of our accommodation sites offer a mix of single and twin bedrooms, with some campuses having en-suite bedrooms available and others have shared bathroom facilities between a small group of same-sex students. If you have a particular preference for a certain room type, you can make a request on booking, which may be granted subject to availability. If a particular room type is required for medical reasons, please contact our Admissions Team who will be able to check availability on different sites, depending on the course chosen.

Sharing your room with fellow students is a great way of getting to know people and making friends.

How secure are the campuses?

All our programmes take place in a secure environment. Our students are supervised 24 hours a day by campus staff. All students must check-in regularly during the day: at roll-call at breakfast; at their morning classes; in the afternoon for lessons, workshops or activities; at dinner and in the evening before curfew. All campuses have a curfew.

Each campus office has its own safe where students may deposit items of value such as passports, travel documents, bank cards etc.

All campuses have residential staff who can be contacted 24 hours a day.

Do I need a visa to travel to the UK/US?

If your country is part of the EU or the European Economic Area you will not require a visa to enter the UK. It is always safest to check whether you need a visa with the relevant authorities.

Students attending our USA Summer Schools may be able to enter the USA on the Visa Waiver programme – we can provide individual support on request for those that do need a visa.

I want to change to another course or study option. Is this possible?

If you wish to change your course or study options (including dates), please do not hesitate to contact us. However, changes to courses are always subject to availability. For this reason, it may be more difficult for us to accommodate any changes requested less than 60 days before the course start date.

If I need to cancel my booking, will I get my money back?

Oxford Royale Academy’s terms and conditions for refunds are as follows:

Any cancellation must be received in writing and can only be on the following terms:

no refund of deposit will be made under any circumstances, once the two-week cooling-off period has concluded;
for cancellations before your course start date, the remainder of the course fees less the deposit amount will be proportionally refunded as per the table below:

Period Before Start Date Total refunded
120+ days 100%
90-119 days 50%
45-89 days 10%
0-44 days 0%
I want to attend one of your English language courses: how will you know what my level of English is and what sort of tuition I need?

All students registered to attend our English Language courses will be required to take an English Language Placement Test, which will assess the relative abilities of each student. Students are then placed into ability groups based on the results of their assessment, and the material that they study is tailored to the level of the class.

Once you have booked your place on a course we will send you information on how to take our online Placement Test. This test should take approximately one hour and should be taken by the student at least one month prior to their arrival date.

Please note that Oxford Royale Academy English courses do not cater for beginners in English.

Can I take more than one course?

It is certainly possible to take more than one course and combine a variety of study programmes. This can be done in two ways:

  • Enrol on two different programmes. For example, you may wish to have two weeks on the Broadening Horizons course and then two more weeks on the Oxford Enterprise Programme.
  • Enrol on the same programme twice, but choose different subject options. For example, you may wish to have four weeks on the New Perspectives course, choosing Creative Writing & Experimental Psychology for the first two weeks, followed by Human Biology and Physics & Chemistry for the second two weeks. Four-week courses include New Perspectives, Broadening Horizons and Oxford Summer English only.

Students staying for two consecutive sessions will be provided with accommodation for the Saturday night, and their campus will provide supervised activities between their first session ending and second session starting. Should you have any queries about how to take more than one course please do not hesitate to contact us.

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I attended Oxford Royale Academy, where I was inspired by guest speaker Ivan Beckley on the subject of good old-fashioned hard work being the catalyst for achieving goals

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I gained so much knowledge and experience from this trip; it showed me things that are totally different to my home country. Now I’m very interested in studying at a UK university in the future.

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This experience was life-changing in so many good ways. It pushed me out of my comfort zone and made me realise that ‘the world is my oyster’. I highly recommend this program to students who would like a memorable international experience without limits.

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