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Business and Enterprise Programme Ages 16-18

Bologna Summer School 2020
Also in Cambridge | London | Oxford | Yale | St Andrews

ORA's popular Business and Management course now in the historic city of Bologna, Italy, home to the oldest university in the world and where business leaders past and present have trained. Strictly limited availability - enrol today for a taste of Italy and outstanding business tutoring.

2 weeks | Available July - August 2020

  • Live, dine and study in Bologna, Italy
  • Expert tutoring from ORA's business faculty
  • Skills-based enterprise workshops and a competitive group project
  • Talks and debates with expert guest speakers
  • A truly international environment - make new friends from all over the world
  • Inspirational cultural programme

Course Summary

The Business and Enterprise Programme is designed to provide students aged 16-18 with a summer course consisting of both academic classes in international business and group activities focusing on leadership. The course is aimed at students who plan to study business at University – the business leaders of the future!

Students are taught the principles of business management, economics and finance in small groups, and will be given the opportunity to learn the principles of accounting, finance, marketing, human resources and business ethics.

In addition to the academic classes, skills-based workshops will develop the students’ presentation and leadership skills for the benefit of their future business goals. The programme will include a competitive element in which students will work as a group to research, design and market a new business idea.

What to expect from the Business and Enterprise Course

The Business and Enterprise Programme is designed to provide students with the strong theoretical and practical foundations needed to be successful in the field of business and enterprise, from setting up start-ups to working in large, multinational corporations.

Students will develop their knowledge of all aspects of running a business, such as accounting and finance, marketing, human resources, market research, business ethics and what makes businesses fail – all valuable preparation for a business career. Students will also look at real-life case studies and be set fun business challenges of their own, giving them a deeper appreciation of what’s involved in setting up and running a business, and of the hard work that goes into developing, researching and bringing a product or service to market.

Course Outcomes

By the end of this course, students will:

  • Have developed an understanding of the workings of key economic models, business concepts and management techniques
  • Have grasped the different objectives of businesses and understood the factors that affect total revenue and total cost
  • Be able to describe how managers seek to motivate workers and appreciate the causes of business failure
  • Be experienced in debating the ethical issues faced by firms
  • Gained relevant experience for their CV, university or career interviews
  • Participated in a Business Challenge
  • Improved their teamwork skills

Topics covered

Students are taught the principles of business management, economics and finance in small groups. They will also be given the opportunity to learn the principles of accounting, marketing, human resources and business ethics.

The table below gives an indication of the subject areas that will be covered in each day’s lecture and seminar. Although every effort has been made to ensure accuracy, please note that topics and timings may be subject to change.

Day Week 1 (Scroll right for week 2) Week 2
Monday Lesson 1: Business and Economics, an introduction
Lesson 2: Supply and Demand
Lesson 3: Elasticity of Demand
Field trip or guest speaker
Tuesday Lesson 4: Market Structures
Lesson 5: Market Failure and Government Intervention
Lesson 14: Presentation Skills
Lesson 15: Finance options, project completion
Wednesday Lesson 6: Macro Economics; Aggregate Supply and Demand
Lesson 7: Government & the Economy, the effect on Business
Lesson 8: Exchange Rates, Trade and Human Development
Lesson 16: Presentations
Lesson 17: How do they work? What are the functions a company needs to carry out?
Lesson 18: How does a business function in an economy?
Thursday Lesson 9: The Financial Markets
Lesson 10: Why Business?
Lesson 19: Business Finance- Cash Flow, P&L and balance sheets
Lesson 20: the 4 P’s in Advertising
Friday Lesson 11: Introduction and Ideas Development
Lesson 12: Designing a questionnaire and conducting research

Lesson 13: Marketing Audit
Lesson 21: Manufacturing the challenge of the Global Market
Lesson 22: Management and leadership in a challenging environment
Lesson 23: HR & Business Ethics

Take this course if...

Take this course if you plan to study business at University, or if you want to become a business leader of the future.

Welcome to Bologna - a summer of true Italian immersion awaits!

Man walking through the porticoes of Bologna during the summer

Home to the oldest university in the Western world (founded 1088), the culinary capital of Europe, a stone's throw from Florence and close to the seaside getaway of Rimini Beach, Bologna will welcome a select group of ORA students in summer 2020. Students will experience all that this magnificent city has to offer over two immersive weeks of study and cultural exploration, enjoying its porticoes, cafés, museums, fine cuisine and more.

The Bologna summer campus is in the Camplus Bologna Bononia residence, a state-of-the-art student residence just next to the university district. With comfortable rooms, social areas, a gym, canteen, outdoor relaxation areas and more, Camplus is the ideal spot to live and learn this summer. Regular minibus services run into the city centre to ensure students make the most of their time in Bologna during free periods.

Photograph of the camplus complex
View of student relaxing area on campus
View of the canteen of Camplus Bologna Bononia

Outside of class, the extra-curricular programme is designed to ensure students soak up the atmosphere of their Italian surroundings. Students will enjoy guided tours of the university, the city, its museums and other most famous sites, along with excursions to Florence, Modena and Rimini Beach. Closer to home, Italian Cookery Masterclasses and Beginners' Italian classes encourage students to learn more about Italy and the Emilia Romagna region.

Portico and bunting in Bologna city centre
Tables and chairs with umbrellas on Rimini Beach, Italy
View of the skyline and duomo of Florence

Useful information for students & parents


Students will be accommodation in the modern Camplus Bologna Bononia student residence, enjoying comfortable single and shared rooms. Accommodation is the standard accommodation for students using the Camplus halls of residence.

Take a tour of the Bologna Bononia campus.

Pastoral care & student welfare

The programme is overseen by the Programme Director, who implements the day-to-day running of the programme. The Director is assisted by a team of Counsellors who ensure that students are looked after pastorally, culturally and socially during their programme. Students are able to talk informally and frankly to the Counsellors in order to raise concerns or to discuss university applications. ORA residential staff live in the Camplus residence throughout the programme and are able to assist students at any time of the day or night.

Eligibility & pre-requisites

Students on this course:

  • Must conform to our age policy.
  • Must be fluent or near-fluent English language speakers – if you are unsure whether your English level is suitable for this programme, please contact our Registrations Team on [email protected] and they will be able to assist you.
  • Must be able to fulfil the basic requirements of the programme, in terms of attendance at lessons, meals and events. Please contact our Registrations Team for more detailed information.

Find out more

Find out more Immigration & Visas

Information and advice on securing your visa.

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Find out more Arrival & Departure

Information about how to travel to and from an ORA summer course.

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Find out more Airport Transfers

Details of transfers between ORA and Heathrow Airport.

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Find out more FAQs

Frequently Asked Questions for more information.

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Business and Enterprise Programme for Ages 16-18 | Bologna is residential in the following venues:

(If your course takes place in more than one campus in the same city and you would like to know more about which location you will be allocated, please call our admissions team)

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