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Our dynamic Business Challenge workshop has been designed to get students thinking about what makes a good business strategy, as they start up their own entrepreneurial brainchild and test it against the practical realities of business management. Students are divided into groups for the challenge, and must negotiate real-life obstacles such as marketing, budgeting, and the importance of leadership and teamwork in a business context. Within this context students are encouraged to be innovative and consider their own role in the launching of a hypothetical new product.
Students have the opportunity to develop any idea of their group’s choice, in order to exercise their creativity to the full. Each group will be expected to present some detailed written work, which will be produced collaboratively, and make a formal presentation to the judges and other students. This reflects the skillset required of entrepreneurs in real life and helps students improve their own approach to management and enterprise. Students can expect to increase their confidence in themselves and in their ideas as their presentation and sales skills are honed.
Each group will be expected to present a brief in which they describe their product, outline their mission statement and corporate objectives, present a marketing audit consisting of their own primary and secondary research, outline their marketing objectives and marketing strategy as well as how much finance they require. The workshops will use a variety of visual, auditory and kinaesthetic activities, tasks and skills to help all learners participate effectively. The main aim of the workshop is to consolidate their class-based learning and encourage students to be business leaders – creative, innovative and team-spirited.
Over the course of the workshop, students have the opportunity to extend their skills and understanding through written and non-written tasks and through group work activities. They learn how to make an effective and persuasive presentation, consider the opportunities and challenges involved in the business of developing and innovating new products or technologies, consider the most effective strategies to market, advertise and finance such products, and learn about what has made some business pitches so much more profitable and successful than others. They will also learn specific skills such as how to conduct market research to better understand the sources of demand for a product or how a product might need to be modified.
This subject is part of the Broadening Horizons course at Oxford Royale Summer Schools’s Cambridge summer school.
The Broadening Horizons course, for students aged 16 to 18, is suitable both for those who are trying to decide what to pursue in further education, and for those who simply want to learn about a variety of interesting subjects: 30+ study options are available!
Students choose two morning classes and one afternoon workshop to provide a diverse and stimulating curriculum that is tailored to their needs, allowing them to pursue areas of interest or try out something new. Students studying Broadening Horizons in Cambridge get the chance to live and learn in a college of the University of Cambridge.
No previous formal study of the subject will be assumed, except that which students might have acquired in their other options on the Broadening Horizons programme – however, students do not have to study other Business related course in order to participate in the Business Challenge workshop.
The Broadening Horizons programme - our flagship summer course - allows you to combine different subject options to enable a flexible, tailored programme that best suits your academic needs
To view other options, select your choice of options and apply, please visit the main Broadening Horizons Programme in Cambridge page
With the Broadening Horizons Programme you also get:
What our students have to say
Read how Sara has returned year on year, experiencing different summer courses in Oxford and Cambridge.Read Sara's story
Read how Mifta's experience with us introduced her to lifelong friends from across the world.Read Mifta's story
An aspiring cinematographer, Rebecca joined us at the ISC for our Future Filmmakers Gap Year Programme.Read Rebecca's story
Study in confidence with ORA's accredited, award-winning educational courses
Oxford Royale Academy is a part of Oxford Programs Limited, a company registered in England as company number 6045196. Registered office: 14 King Street, Bristol, BS1 4EF. The company contracts with institutions including Oxford University for the use of their facilities and also contracts with tutors from those institutions but does not operate under the aegis of Oxford University.