An intensive summer programme designed to introduce students aged 19+ to the principles of Social Media Marketing.
A one-week programme, residential in a college of the University of Oxford.Apply Now
Being able to harness and leverage the power of social media is an essential skill for the contemporary marketer. Social marketing has been found to be a highly effective and valuable tool in influencing consumer buying behaviour through information and education. The marketing mix (product, place, price and promotion) is a key component of social marketing and its value to digital marketing and social media channels will be critically assessed.
The value of social media marketing to brand image and development will be explored through practical case study exercises where students will engage with the principles of strategic marketing as applied to a digital context and students will gain experience in formulating the optimal social marketing mix for an organisation. There will be comprehensive coverage of the social media marketing tools available to digital marketers (including Twitter, Facebook and LinkedIn) in order to provide students with a full understanding of the social media marketing options available to digital marketers.
Additionally, students will also explore and examine in depth the value and power that can be obtained from having a robust content marketing strategy and will see how content marketing platforms can act as a means for greater engagement with products and services. Moreover, students will gain hands-on experience in drawing up a content marketing strategy and be shown how they can set up communities of users.
The course will round off with hints, tips and best practice principles in creating and implementing a social media marketing campaign which will be applied to organisational case studies with a view to highlighting the usefulness of social media marketing metrics.
By the end of the course students will understand:
|Monday||Lecture 1: The Social Media Marketing Mix- using the social media marketing mix to build a successful brand|
|Seminar 1: Plotting a social media marketing strategy- practical exercises to develop skills in creating the optimal social marketing mix for top results|
|Tuesday||Lecture 2: Social Media Tools- making social media mobile|
|Seminar 2: Critically assessing social media channels in order to produce a successful content marketing strategy|
|Wednesday||Lecture 3: Content marketing and content marketing platforms|
|Seminar 3: Developing a content marketing strategy and social community|
|Thursday||Lecture 4: How to develop a social media marketing campaign|
|Seminar 4: Collaborative activities to assemble a social media marketing campaign for an organisation|
|Friday||Lecture 5: Social Media Marketing data and content sharing analytics. Twitter and Facebook metrics-the future of social media marketing|
|Seminar 5: Presentations, course review and action planning|
1 x Written Assignment (500-750 words)
1 x Group Presentation
Spend two weeks studying Economics and Business Management and their practical applications, residential in a...
An intensive summer programme designed to introduce students aged 19+ to the principles of Marketing.