Elevate your career in business to the next level by gaining the knowledge, skills and competencies fundamental to successful Marketing Management.
A one-week intensive summer programme for students aged 19+, residential in a college of the University of Oxford.Apply Now
Marketing management is one of the most important activities in any modern day business.
A successful marketing manager will constantly track and adapt to changing customer and market needs, make product or service improvements and, more fundamentally, will design and implement the right processes by which a product or service is introduced and promoted to potential customers and clients.
This course has been meticulously designed by ORA’s expert faculty to equip students with the skills, knowledge and attributes to become a successful Marketing manager across multiple industries and markets.
The course will start by establishing a framework within which to manage marketing activities, and will take students through the main processes involved in managing marketing activities such as planning, implementing, monitoring, controlling and measuring.
In various simulation challenges, students will be asked to consider and debate their own response as a marketing manager when presented with real-life scenarios and problems.
Participants will be challenged to analyse situations and draw up recommendations and actions in the core areas of the customer value chain, branding, budgeting and marketing metrics. The various themes of the week will be introduced, analysed and critically evaluated within the context of an organisation’s marketing campaign.
As well as covering the knowledge-based aspects of marketing management, the course will also discuss the most successful means of achieving high levels of performance from a creative marketing team with a diverse range of unique talents.
By the end of the course, students will know how to increase brand recognition, boost the perceived value of the brand amongst customers, and how to elevate sales and margin growth through effective marketing management.
By the end of the course students will:
|Monday||Lecture 1: Marketing Management Models and Processes – an overview|
|Seminar 1: Gaining hands on familiarity with the marketing management cycle through collaborative group working|
|Tuesday||Lecture 2: Brand Management|
|Seminar 2: Establishing the processes to deliver brand value- critical assessment of existing marketing management process models and identification of improvement areas|
|Wednesday||Lecture 3: Essentials of managing a marketing budget|
|Seminar 3: Practical skills development in managing the end to end budgeting process|
|Thursday||Lecture 4: Managing marketing performance-metrics and analytics|
|Seminar 4: Developing marketing performance analysis skills- metrics scenarios|
|Friday||Lecture 5: The challenges of managing a creative team|
|Seminar 5: Presentations, course review and action planning|
1 x Written Assignment (500-750 words)
1 x Group Presentation
An intensive summer programme designed to introduce students aged 19+ to the principles of Marketing.
An intensive summer programme designed to help adult students deepen their knowledge of Digital Marketing.