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This course has been designed to open students’ eyes to the wide-ranging field of marketing, omnipresent but seldom taught at school. The course explores marketing in its many guises, from traditional television advertising and public relations to the various forms of digital marketing, such as social media, email, search engine optimisation and paid search marketing.

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Course Summary

Students on this course will consider the crossover between traditional and digital marketing, learning how online marketing techniques can complement offline marketing campaigns. This theory will be supported with reference to well-known examples; for instance, certain big supermarket Christmas television adverts and the social media campaigns that support them.

The Inner Workings of Marketing

Students will spend part of this course developing an understanding of marketing strategy and how to plan effective market research, including how to segment groups of people into appropriate target audiences. Classes will also examine the psychology behind marketing and what makes people buy, teaching students an overview of the consumer decision-making process, which every marketer must understand in order to plan an effective campaign.

Throughout the course, students will have the chance to analyse a number of famous marketing campaigns, learning about how such campaigns are put together and debating what it is that makes them successful. They will also critically evaluate the Conventional and Digital Marketing strategies and campaigns of an organisation making such recommendations.

Course Outcomes

What will you get out of the Marketing Summer Course?

In addition to expanding their knowledge of marketing, the course will prove a valuable grounding in a subject that will be of relevance to numerous job opportunities in the future. As well as providing useful knowledge and experience for students’ CVs, this course will also teach a range of transferable skills, such as analytical and research skills and the ability to work effectively with others. Students who are considering a future career in marketing will have the opportunity to quiz our knowledgeable teachers on how to maximise their chances of successfully securing a job in this fascinating field.


Oxford College Accommodation

  • Location Oxford
  • Ages Ages: 12+, 13-15, 16-18, 19+
  • Bedroom Type Single and twin
  • Bathroom Type En-suite & Shared (single gender)
  • Year Built Founded in 1096 (University of Oxford)

Cambridge University Accommodation

  • Location Cambridge
  • Ages Ages: 13-15, 16-18
  • Bedroom Type Single and twin
  • Bathroom Type En-suite & shared (single gender)
  • Year Built Founded in 1209 (University of Cambridge)

Imperial College London

  • Location London
  • Ages Ages: 16-18
  • Bedroom Type Single
  • Bathroom Type En-suite
  • Year Built Founded in 1907

Further Information

How to Enrol

Marketing is part of the Broadening Horizons programme.

To visit Broadening Horizons and take Marketing as a course option, just click the button below and follow the instructions.

Broadening Horizons

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