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Introduction to Enterprise

Introduction to Enterprise

A two-week academic summer programme combining exciting, interactive study of the key principles of Economics with cutting-edge Business Studies.

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Course Summary

This course is designed to introduce budding entrepreneurs, aged 13 to 15, to the skills required to found and manage their own businesses. Developing a broad understanding of global financial markets is crucial to this study, giving students an international perspective on entrepreneurship.

The Introduction to Enterprise course from Oxford Royale Academy will provide participants with an unrivalled head start on the road to business success. The course will combine exciting, interactive study of the key principles of Economics and Business Studies with group projects, case studies and skill sessions.

What to expect from Introduction to Enterprise for ages 13-15

In this course, students gain an insight into entrepreneurship and business; learn about the modern knowledge-based economy; and gain an understanding of the international business environment. Students also improve their teamwork through collaborative research on a group project, alongside learning about branding and marketing.




Course Outcomes

By the end of this course, students will have:


Topics covered

The Introduction to Enterprise course will cover a wide range of theory and concepts, including:

The table below gives an indication of the subject areas that will be covered in each day’s lecture and seminar. Although every effort has been made to ensure accuracy, please note that topics and timings may be subject to change.

Day Week 1 Week 2
Monday Lesson 1: Business and Economics, an introduction Field trip or guest speaker
Lesson 2: Supply and demand
Lesson 3: Elasticity of demand
Tuesday Lesson 4: Market structures Lesson 14: Presentation skills
Lesson 5: Market failure and government intervention Lesson 15: Finance options, project completion
Wednesday Lesson 6: Macro economics; aggregate supply and demand Lesson 16: Presentations
Lesson 7: Government & the economy, the effect on business Lesson 17: How do they work? What are the functions a company needs to carry out?
Lesson 8: Exchange rates, trade and human development Lesson 18: How does a business function in an economy?
Thursday Lesson 9: The financial markets Lesson 19: Business finance – cash flow, P&L and balance sheets
Lesson 10: Why Business? Lesson 20: The 4 P’s in advertising
Friday Lesson 11: Introduction and ideas development Lesson 21: Manufacturing the challenge of the global market
Lesson 12: Designing a questionnaire and conducting research Lesson 22: Management and leadership in a challenging environment
Lesson 13: Marketing audit Lesson 23: HR & business ethics


Take this course if…

Take this course if you are a budding entrepreneur hoping to find out more about what it takes to run a business, and build a wider understanding of global markets.



  • Location Yale
  • Ages Ages: 13-18
  • Bedroom Type Single & shared sets
  • Bathroom Type Shared (single gender)
  • Year Built Founded in 1701

Oxford College Accommodation

  • Location Oxford
  • Ages Ages: 12+, 13-15, 16-18, 19+
  • Bedroom Type Single and twin
  • Bathroom Type En-suite & Shared (single gender)
  • Year Built Founded in 1096 (University of Oxford)

Cambridge University Accommodation

  • Location Cambridge
  • Ages Ages: 13-15, 16-18
  • Bedroom Type Single and twin
  • Bathroom Type En-suite & shared (single gender)
  • Year Built Founded in 1209 (University of Cambridge)

Further Information

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