Push yourself and your business knowledge to the limit, and boost your chances of business success, with this one-week intensive course from Oxford Royale Academy.
Residential in a college of the University of Oxford, this programme can be twinned with Part 1 in this series, “The Global Manager of the Future”, for a longer immersion in the business management world and a longer stay in your Oxford college.Apply Now
Finance is at the heart of any business whether big or small, and in the light of recent global events numerous economists and business commentators are already discussing what international businesses and economies of the future will look like. How will global companies of the future be structured and organised financially? How applicable will the well-tested marketing techniques which have brought success to many millions of companies hold up in this newly emerging business environment? And will the emerging structural and market changes that are emerging open up new opportunities?
This course invites existing and future entrepreneurs and decision makers to re-assess the role of business finance in these unprecedented times. It will critically evaluate the extent to which traditional financial and marketing models used by global businesses will still have validity in the new economic and business world that is emerging, and will critically assess the value of these finance and funding models as effective tools for setting up and supporting global businesses of the future.
The course will then consider global repositioning of an organisation’s marketing strategy and consider global growth opportunities as well as valuing the role that global e-business and digital marketing can play in delivering that growth.
The final part of the course will identify and evaluate changing trends in consumer behaviour and debate the future of Corporate Social Responsibility in a fast changing global world.
By the end of the course, students will:
|Monday||Lecture 1: Finance – Asset Markets|
|Seminar 1: Corporate Finance|
|Tuesday||Lecture 2: Alternative Investments|
|Seminar 2: Financial Risk Management|
|Wednesday||Lecture 3: Marketing- the state of play in 2021|
|Seminar 3: Marketing Research and Segmentation – is it time to reconfigure the product and customer base and company portfolio?|
|Thursday||Lecture 4: eBusiness and Digital Marketing- Should a business move completely online?|
|Seminar 4: Consumer Behavior in Turbulent Markets|
|Friday||Lecture 5: Corporate Social responsibility of the Future|
|Seminar 5: Presentations, course review and action planning|
1 x Written Assignment (500-750 words)
1 x Group Presentation
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