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Global Business and Management – Part 2: The Global Business of the Future

Global Business and Management – Part 2: The Global Business of the Future

Push yourself and your business knowledge to the limit, and boost your chances of business success, with this one-week intensive course from Oxford Royale Academy.

Residential in a college of the University of Oxford, this programme can be twinned with Part 1 in this series, “The Global Manager of the Future”, for a longer immersion in the business management world and a longer stay in your Oxford college.

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Course Summary

Finance is at the heart of any business whether big or small, and in the light of recent global events numerous economists and business commentators are already discussing what international businesses and economies of the future will look like. How will global companies of the future be structured and organised financially? How applicable will the well-tested marketing techniques which have brought success to many millions of companies hold up in this newly emerging business environment? And will the emerging structural and market changes that are emerging open up new opportunities?

This course invites existing and future entrepreneurs and decision makers to re-assess the role of business finance in these unprecedented times. It will critically evaluate the extent to which traditional financial and marketing models used by global businesses will still have validity in the new economic and business world that is emerging, and will critically assess the value of these finance and funding models as effective tools for setting up and supporting global businesses of the future.

The course will then consider global repositioning of an organisation’s marketing strategy and consider global growth opportunities as well as valuing the role that global e-business and digital marketing can play in delivering that growth.

The final part of the course will identify and evaluate changing trends in consumer behaviour and debate the future of Corporate Social Responsibility in a fast changing global world.

Course Outcomes

By the end of the course, students will:

  • Know how strategy, structure and culture can influence how managers and leaders think and act, using this to enable students to critically evaluate their existing skills and competences and identify what further actions they can take to be innovative, effective, efficient and ultimately successful
  • Understand how managers and leaders need to see the ‘big picture’ of how a team and department fits in to the wider organisational structure and how different structures and organisational cultures impact on the ability of the organisation to be flexible and adaptable to fast changing circumstances
  • Have experience in how to research further up to date sources of finance as well as product and consumer markets
  • Know how to ensure risk management practices are aligned to global best practice

Course Outcomes

Monday Lecture 1: Finance – Asset Markets
Seminar 1: Corporate Finance
Tuesday Lecture 2: Alternative Investments
Seminar 2: Financial Risk Management
Wednesday Lecture 3: Marketing- the state of play in 2021
Seminar 3: Marketing Research and Segmentation – is it time to reconfigure the product and customer base and company portfolio?
Thursday Lecture 4: eBusiness and Digital Marketing- Should a business move completely online?
Seminar 4: Consumer Behavior in Turbulent Markets
Friday Lecture 5: Corporate Social responsibility of the Future
Seminar 5: Presentations, course review and action planning

 

Assessment Methods

1 x Written Assignment (500-750 words)

1 x Group Presentation

Campuses

Oxford College Accommodation

  • Location Oxford
  • Ages Ages: 12+, 13-15, 16-18, 19+
  • Bedroom Type Single and twin
  • Bathroom Type En-suite & Shared (single gender)
  • Year Built Founded in 1096 (University of Oxford)

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Earn your certificate in Global Business Management from Oxford Royale Academy

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