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Business Challenge

Business Challenge

Study Business this summer, a course designed for students aged 16-18 with a keen interest in business and entrepreneurship.

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Course Summary

Our dynamic Business Challenge workshop has been designed to get students thinking about what makes a good business strategy, as they start up their own entrepreneurial brainchild and test it against the practical realities of business management. Students are divided into groups for the challenge, and must negotiate real-life obstacles such as marketing, budgeting, and the importance of leadership and teamwork in a business context. Within this context students are encouraged to be innovative and consider their own role in the launching of a hypothetical new product.

Students have the opportunity to develop any idea of their group’s choice, in order to exercise their creativity to the full. Each group will be expected to present some detailed written work, which will be produced collaboratively, and make a formal presentation to the judges and other students. This reflects the skillset required of entrepreneurs in real life and helps students improve their own approach to management and enterprise. Students can expect to increase their confidence in themselves and in their ideas as their presentation and sales skills are honed.

Putting it into practice

Each group will be expected to present a brief in which they describe their product, outline their mission statement and corporate objectives, present a marketing audit consisting of their own primary and secondary research, outline their marketing objectives and marketing strategy as well as how much finance they require. The workshops will use a variety of visual, auditory and kinaesthetic activities, tasks and skills to help all learners participate effectively. The main aim of the workshop is to consolidate their class-based learning and encourage students to be business leaders – creative, innovative and team-spirited.

Course Outcomes

What will you get out of the Business Challenge Summer Course?

Over the course of the workshop, students have the opportunity to extend their skills and understanding through written and non-written tasks and through group work activities. They learn how to make an effective and persuasive presentation, consider the opportunities and challenges involved in the business of developing and innovating new products or technologies, consider the most effective strategies to market, advertise and finance such products, and learn about what has made some business pitches so much more profitable and successful than others. They will also learn specific skills such as how to conduct market research to better understand the sources of demand for a product or how a product might need to be modified.

Campuses

Oxford College Accommodation

  • Location Oxford
  • Ages Ages: 12+, 13-15, 16-18, 19+
  • Bedroom Type Single and twin
  • Bathroom Type En-suite & Shared (single gender)
  • Year Built Founded in 1096 (University of Oxford)

Cambridge University Accommodation

  • Location Cambridge
  • Ages Ages: 13-15, 16-18
  • Bedroom Type Single and twin
  • Bathroom Type En-suite & shared (single gender)
  • Year Built Founded in 1209 (University of Cambridge)

Imperial College London

  • Location London
  • Ages Ages: 16-18
  • Bedroom Type Single
  • Bathroom Type En-suite
  • Year Built Founded in 1907

Further Information

How to Enrol

Business Challenge is part of the Broadening Horizons programme.

To visit Broadening Horizons and take Business Challenge as a course option, just click the button below and follow the instructions.

Broadening Horizons

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