A minor designed for students with a keen interest in business and entrepreneurship. The dynamic workshop style of teaching has been designed to get students thinking about what makes a good business strategy, as they start up their own entrepreneurial brainchild and test it against the practical realities of business management.Apply Now
During this course students will be divided into groups for the challenge, and must negotiate real-life obstacles such as marketing, budgeting, and the importance of leadership and teamwork in a business context. Within this context students are encouraged to be innovative and consider their own role in the launching of a hypothetical new product.
Students have the opportunity to develop any idea of their group’s choice, in order to exercise their creativity to the full. Each group will be expected to present some detailed written work, which will be produced collaboratively, and make a formal presentation to the judges and other students. This reflects the skill set required of entrepreneurs in real life and helps students improve their own approach to management and enterprise. Students can expect to increase their confidence in themselves and in their ideas as their presentation and sales skills are honed.
Each group will be expected to present a brief in which they describe their product, outline their mission statement and corporate objectives, present a marketing audit consisting of their own primary and secondary research, outline their marketing objectives and marketing strategy as well as how much finance they require. The workshops will use a variety of visual, auditory and kinaesthetic activities, tasks and skills to help all learners participate effectively. The main aim of the workshop is to consolidate their class-based learning and encourage students to be business leaders – creative, innovative and team-spirited.
This course has been specifically designed to provide students with an insight into university life in the United States. Students will nominate both a major and a minor subject, and will spend two weeks building their knowledge and skills in their chosen subject areas.
Students will receive 35 hours of tuition across each two-week session, following their major subject for around 75% of the time and their minor choice for the remaining hours.
In their major class, students will learn in a variety of styles, such as traditional classroom learning, interactive seminars and through debates and discussions with fellow students from around the world. Students can expect to have their views challenged and discuss different points of view, and can expect to leave with new insights and a refreshed ability to defend their own viewpoints.
For the minor classes, which will be more skills-based, students can expect to work in small groups and individually in order to solve a problem or bring an idea to life. In doing so, they will work on key attributes for future study and employment, including presentation skills, leadership, teambuilding, creative thinking and evaluating potential solutions.
You are thinking about attending university or college in the United States, and would like an insight into what that would be like; and you would like to spend two or four weeks on the campus of one of the best universities in the world, studying alongside like-minded peers and building your knowledge and skills in academic disciplines both familiar and entirely new.
Guidance for students requiring a visa to attend one of ORA’s summer or year-round programmes.
Each campus has members of residential staff who live in the college.
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