The Business and Enterprise Programme is designed to provide students aged 16-18 with a summer course consisting of academic classes in international business and group activities focusing on leadership. The course is aimed at students who plan to study business at university – the business leaders of the future.
Students are taught the principles of business management, economics and finance in small groups, and learn the principles of accounting, finance, marketing, human resources and business ethics.
In addition to the academic classes, skills-based workshops develop the students’ presentation and leadership skills for the benefit of their future business goals. The programme includes a competitive element in which students work as a group to research, design and market a new business idea.
The Business and Enterprise Programme is designed to provide students with the strong theoretical and practical foundations needed to be successful in the field of business and enterprise, from setting up start-ups to working in large, multinational corporations.
Students develop their knowledge of all aspects of running a business, such as accounting and finance, marketing, human resources, market research, business ethics and what makes businesses fail – all valuable preparation for a business career. Students also look at real-life case studies, and are set fun business challenges of their own, giving them a deeper appreciation of what’s involved in setting up and running a business, and of the hard work that goes into developing, researching and bringing a product or service to market.
By the end of this course, students will:
Students are taught the principles of business management, economics and finance in small groups. They will also be given the opportunity to learn the principles of accounting, marketing, human resources and business ethics.
The table below gives an indication of the subject areas that will be covered in each day’s lecture and seminar. Although every effort has been made to ensure accuracy, please note that topics and timings may be subject to change.
|Day||Week 1||Week 2|
|Monday||Lesson 1: Business and Economics, an introduction||Field trip or guest speaker|
|Lesson 2: Supply and demand|
|Lesson 3: Elasticity of demand|
|Tuesday||Lesson 4: Market structures||Lesson 14: Presentation skills|
|Lesson 5: Market failure and government intervention||Lesson 15: Finance options, project completion|
|Wednesday||Lesson 6: Macro economics; aggregate supply and demand||Lesson 16: Presentations|
|Lesson 7: Government & the economy, the effect on Business||Lesson 17: How do they work? What are the functions a company needs to carry out?|
|Lesson 8: Exchange rates, trade and human development||Lesson 18: How does a business function in an economy?|
|Thursday||Lesson 9: The financial markets||Lesson 19: Business finance – cash flow, P&L and balance sheets|
|Lesson 10: Why Business?||Lesson 20: the 4 P’s in advertising|
|Friday||Lesson 11: Introduction and ideas development||Lesson 21: Manufacturing the challenge of the Global Market|
|Lesson 12: Designing a questionnaire and conducting research||Lesson 22: Management and leadership in a challenging environment|
|Lesson 23: HR & Business ethics|
Guidance for students requiring a visa to attend one of ORA’s summer or year-round programmes.
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